otto schiffer — discovery

what's the brand's origin story - why does it exist, and why did you start it?

what are your core values and what do you want the brand to stand for?

who is your customer, in as much detail as you can give (age, lifestyle, why they buy from you specifically)?

what's your product range and price point, and what's the bestseller?

what 3-5 brands do you admire and want to be positioned alongside? what brands do you never want to be associated with?

what's your current monthly revenue?

what channels are you selling through, and what's driving most of your traffic?

what's currently working really well?

what's the single biggest thing holding the brand back right now?

where do you feel out of your depth or unsure what "good" looks like?

what's been tried before that didn't work, and why do you think it failed?

what's quietly stressing you out about the business day to day?

in 3 months, what does a win look like?

in 6 months?

in 12 months?

beyond that - what's the actual end goal for this brand (acquisition, lifestyle business, category leader, something else)?

what made you reach out to work with me now, versus 6 months ago or 6 months from now?

what do you want me most involved in - brand/creative direction, growth/marketing, ops, all of it?

what would make this engagement feel like a total success to you personally?

tell me about you.